The new digital landscape dictates that you explore literally all aspects of your business. Data no longer lives in just rows and columns. Yes it’s on our desktop, but, it also exists in our pockets, in our ears and even on our wrists. There is a never-ending flow of data offering real-time access everywhere. This abundance of data can be captured, stored, and analyzed. Every snippet of this information can drive your business forward and help you appeal to your customers in ways never before thought of. If you are not ahead of the curve, you are behind it.